Dallas is rapidly evolving food scene has added a major new player: Velour, an upscale, Black-owned Southern-inspired restaurant located in Victory Park at 665 High Market St. With its soft opening taking place October 23–24, 2025, and its grand opening on October 28–29, 2025, Velour is already being recognized as one of the most exciting new dining destinations in DFW. Designed as an elevated restaurant and lounge concept, Velour brings a premium dining experience with modern Southern flavors, luxurious décor, and a high-energy late-night atmosphere.
Velour stands out immediately for its interior aesthetic. Rich textures, dramatic lighting, velvet seating, and modern artistic elements give the restaurant a polished, “night-out” vibe perfect for date nights, birthdays, and social gatherings. The upscale design makes it ideal for content creators and influencers as well, helping Velour trend quickly across social media. The restaurant’s setting in Victory Park places it in the heart of Dallas nightlife, steps away from the American Airlines Center, House of Blues, and some of the city’s most popular entertainment spots.
The menu at Velour brings a sophisticated twist to Southern comfort classics. Signature dishes include elevated shrimp and grits, smoked short ribs, crispy fried chicken, Cajun pasta, and seasonal sides with handcrafted sauces. Velour also offers an extensive cocktail menu, with mixologists creating visually appealing drinks featuring fruit infusions, fresh herbs, and premium spirits. Dessert options round out the experience, making every course feel intentional and refined.
Beyond food and atmosphere, Velour’s identity as a Black-owned upscale restaurant adds major cultural significance. Dallas has seen a strong rise in Black-owned culinary ventures, but Victory Park has never had an establishment of this style at this level. Velour represents progress, visibility, and opportunity within one of the city’s most competitive dining districts. The owner’s mission is to create a space that merges fine dining with culture, music, and community pride.
Velour is more than just a restaurant—it’s a luxury destination redefining what upscale Black-owned dining looks like in Dallas. With stunning visuals, high-quality dishes, world-class cocktails, and a premium atmosphere, Velour is set to become one of the top dining spots in the city. For anyone seeking a fresh, stylish night out, Velour should be at the top of your list.